THE SINGLE BEST STRATEGY TO USE FOR JOSEPH PLAZO INNOVATOR

In 1954, struggling Prince Castle salesman Ray Kroc travels to San Bernardino, CA to meet Dick and Mac McDonald at their eponymous cafe once the brothers order eight of his milkshake devices. Kroc lauds the brothers' results over dinner, the place Mac and Dick explain the restaurant's origins and good results pursuing a complete redesign of the sto